A common strategy for a big company with a brand suffering from overexposure is to come up with a new name not associated with itself. This is especially true of a company trying to enter a premium market where people want the cache of buying something more exclusive.
Just for fun, here's a list of a few common tea brands with the parent company. Some people may find some of these a bit surprising. It's possible that many people who thought they had found an exclusive little mom and pop brand are really buying from one of the biggest companies in the world.
Lipton. Unilever.
Tazo. Starbucks.
Nestea. Nestle'.
Celestial Seasonings. Hain Celestial Group.
Honest Tea. Coca-Cola.
Tea Forte'. Sara Lee.
Stash Tea. Yamamotoyama Tea Company.
Talbott Tea. Jamba Juice.
Twining's. Associated British Foods.
As for Tozy Tea, it's that corporate behemoth known as Chris and Heidi.
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