How We Select Our Teas

In just a few weeks we will launch our newest teas. For us, it is an extremely exciting process and one that we take very seriously, too. But what goes into this process and how is it done?

The first step, we listen to our customers. We want to know what kind of teas you want us to carry. If people ask for a certain tea, we will look into it. We also keep a running tally of teas that people are looking for. For example, one weekend last November, over 50 people asked is we carried a specific tea, We didn't have it, but looked into it right away. Unfortunately, this particular tea contained large pieces of other ingredients that were too large to be put into the pyramid sachets. That being said, we still have not given up, as we may possibly sell it as a loose leaf in the future.

The second step is quality. Our tea must be premium luxury tea. It must taste, smell, and look fantastic. If the tea doesn't pass the quality tests, we won't sell it, period.

Another step is figuring out what teas people will like, before they have ever heard of it or even tried it. This gets complicated, as everyone has different tastes. For example, some people like unflavored teas, whereas others prefer flavored,whereas still others are looking for an infusion, containing no tea leaves whatsoever.

Then there are the combinations for different blends, too. There are some blends out there where you know they will taste great and still others where you might say, “Really, this is supposed to taste good?” Then after you taste it, you find out it is fantastic. An example of this would be our Brahms Lullaby infusion. When you first read the ingredients and see things like oat straw, hops, passion flower, mixed with other ingredients and you get that thought of, “Really?!?”. Even with the interesting combination of ingredients Brahms Lullaby tastes really, really fantastic.

So you can see that that there is a lot of thought that is put into selecting teas.  We want you to have the very best teas and  tea experiences possible.   So the next time you have your cup of tea, remember that that cup of tea was designed for your pure enjoyment.  

If you have any suggestions as to teas you would like for us to carry, please contact us.  We will look into your suggestions.

Cheers!

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