Friday, July 20, 2012

Bellsmith Graphics

We've gotten a lot of compliments on our logo and brand concept. We've been working for several months now with John Bellsmith of Bellsmith Graphic Design and he deserves a lot of the credit for our look and feel. Beyond his obvious artistic talent, we really appreciated his ability to take our directions and needs and turn them into something real.

We wanted to make sure our logo was different from other brands of teas. I remember telling John we wanted no "faux heraldry" and no "new agey weirdness." The world's got enough of those things.

We also had some practical requirements. We wanted something that looked good in landscape so that it would work on the website, yet we needed something that would make a good icon for social media. In addition, we wanted something that would work in monochrome (for when we get those corporate t-shirts made!).

We're delighted with our modern logo that you see on the website and the packaging. In addition, the "t" with the cup makes a great stand-alone symbol.

John also designed our business cards as well as the layout for our packaging. We wanted our product to look different and modern and I think we've achieved that.

We certainly recommend John if you're looking for an artist to help with your business. Let us know what you think.

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