Tuesday, July 24, 2012

What's In a Name?


We've had many people ask how we came up with the name Tozy Tea. Also, what does "Tozy" mean?

It's not nearly as mysterious as Victoria and her secret. Here's how we did it.

We had a number of requirements we hoped to fulfill with a name. First, we wanted something that started with "t" so that we could have something alliterative with the word "tea."

Next, we wanted something short so that it could be big on labels and in ads.

We went to a website that allows you to generate a list of all the words starting with a certain letter of a given length. We looked at four letter words starting with "t" and then went down the list.

"Tozy" jumped out because it's not a common word. In fact, you have to go back to dictionaries about 100 years old to find it. It means "soft and fuzzy." It also evokes a common tea term--"tea cozy." The old English roots also bring up mental images of the tea drinking culture. And it just sounds nice and catchy.

Even better, no one is using the word as a brand name. So we reserved www.tozytea.com and the rest is history in the making.

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