So you may have already read our
previous blog on how we select our teas. Now, we will take you on
the rest of the tour to learn more about the finishing process. So
hold on to your seats here we give you rest of the tour..
After we find we our new teas, we move
forward with the labels. Here we think about names. The name, we
feel should reflect the tea and its characteristics. Sometimes the
naming of a tea takes constant contemplation for a long time. Yet
other times the name just pops out, such as with our Up North!.
After Chris had tasted this tea and said he agreed we had to sell it,
he said, “It's so Up North!” That's how Up North! Got its name.
Of course there are still some teas where you just don't mess with
name, such as English Breakfast or Earl Grey. In many ways naming a
tea is like naming a child. You want to make sure the name is a
perfect fit.
Then it's off to visit our graphic artist. He does a fantastic job! We sit down with him and give him
the information for the new labels. Everything that must be adjusted
is changed, such as water temperature, steeping time, name,
description, list of ingredients and sometimes the outlying color is
changed too.
Once we approve all changes and
updates, the labels are sent to the label makers, who in turn forward
proofs for us to see. After we have given the okay the labels are
printed and then sent to Tozy Tea.
Of course, then there are all of the
updates that are made to the website, too. Some decisions are easy.
If a new tea is a green tea, it goes under the green tea banner.
Other items, such as the new teapot that we will be selling involves
more thought, product placement.
As you can see, the job of introducing
new teas and new items is quite a process, but you know, we love it!
